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Selected work · Virgin Radio
Virgin Radio
Taking a local idea into a national brand opportunity.
Astral Media · 2005 to 2015
The challenge
The challenge
Creating meaningful partnerships required more than selling airtime. The opportunity was to connect brands with experiences audiences cared about.
My approach
My approach
Developed integrated sponsorship opportunities, including a Starbucks Canada morning show partnership that began in Toronto and expanded nationally.
The outcome
The outcome
Built an annual book of approximately $3 million and earned five years of President’s Club recognition.