← Back to selected work
Selected work · Advertiise
Advertiise
Scaling an advertising marketplace to an exit.
Co Founder & Chief Strategy Officer · 2016 to 2022
The challenge
The challenge
Advertising inventory was fragmented, and transparency was limited for buyers and sellers.
My approach
My approach
Helped build a marketplace connecting advertisers with opportunities, shaping strategy, market penetration and investor relationships.
The outcome
The outcome
Grew from 2,700 to 25,000 users, with listings across 160 countries, secured US$10 million in Series A financing and completed an asset sale in 2022.