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Mojo Radio
Building a market before the audience numbers existed.
Corus Entertainment · 2001 to 2005
The challenge
The challenge
Launching a new talk radio property meant building advertiser confidence before traditional ratings could prove its value.
My approach
My approach
Developed a commercial story around the audience and built relationships with advertisers willing to invest in a new format.
The outcome
The outcome
Built an annual advertising book of $1.5 million from zero and earned four years of President’s Club recognition.