← Back to selected work
Selected work · EveeMedia
EveeMedia
Finding a business model for a new kind of media channel.
Monetization Strategist · 2024 to 2025
The challenge
The challenge
An emerging screen based format needed a clear commercial model and evidence of advertiser value.
My approach
My approach
Developed an agency facing monetization approach and tested the concept in a Nashville pilot across 40 homes, with Topgolf as an anchor brand.
The outcome
The outcome
Established a proof of concept and positioned the advertising opportunity for connected television buyers.